Tips for Interpreting Funnel Charts

Tips for Interpreting Funnel Charts

Have you ever looked at a funnel chart and wondered what on earth it was trying to tell you? If so, you’re not alone. Funnel charts can be confusing, but they don’t have to be. With a little bit of know-how, you can easily interpret funnel charts and use them to your advantage. It is important to remember that the numbers on this type of chart represent the percentage of a given population that falls into each category. And the width of each slice of the funnel represents the size of the population in that category. Keep reading to learn some helpful tips for interpreting funnel charts, how to create a funnel chart, and more.

How to Create Your Own Funnel Chart

A funnel chart is used to visualize the proportion of a given population that falls into different categories. In the context of marketing, it can be used to track website visitors or customers by dividing them into groups based on where they are in the buying process. The widest part of the funnel represents the largest group, while each progressively narrower section represents a smaller and smaller group. If you want to create your own funnel chart, there are a few steps you can follow. First, decide what data you want to include in your chart and gather it together in a spreadsheet. Next, calculate what percentage of the population each category represents by dividing the number in each category by the total population. Finally, use these percentages to create your chart using software or online tools like Google Sheets or Excel.

Determining the Start and End Points of the Data

When analyzing funnel data, it is important to determine the starting and ending points of the data. This will help you to accurately interpret the data and understand what changes need to be made in order to improve your conversion rate. The starting point is the point at which a customer first interacts with your product or service, while the ending point is when they either make a purchase or leave without making a purchase. By understanding these points, you can track how well your marketing efforts are attracting customers and make necessary changes to improve your results.

Total Numbers, Values, and Conversion

There are three key things to look for when interpreting funnel charts: total numbers, conversion rates, and average values. Total numbers show how many people fall into each category, conversion rates tell you how many of those people converted into paying customers, and average values give you an idea of how much revenue each category generates. By looking at these three factors together, you can get a comprehensive understanding of how well your business is doing at converting leads into paying customers.

Funnel Charts vs. Other Alternatives


Funnel charts are often used to visualize the stages of a process and how many leads or customers progress through each stage. They can be helpful for understanding how much of your business comes from different channels, or what percentage of leads convert to sales. However, funnel charts can be difficult to read and compare with other types of charts. A bar chart, for example, might be better suited for visualizing how many leads or customers you have at each stage. Line graphs can help you track conversions over time. When comparing funnel charts with other types of charts, it’s important to consider what information you’re trying to glean from the data.

Funnel charts are a great way to visualize the overall progress of a process, from beginning to end. They can help you to identify any bottlenecks in the process and make necessary changes. Hopefully, these tips have helped you with interpreting the chart.

Steffy Alen

Steffy Alen