With online reputation management, it is evident that people will be talking about you and your brand online. Most importantly is how you will respond to negative comments. ValueMags is a company that understands that response all too well. After beginning to engage with their customers using social media, the magazine marketing and distribution company was quickly able to turn around their online reputation. It is best to always be transparent and solve the complaint. This way current and even future customers can see how you are dealing with the situation and know what to expect once it ever happens again with them.
Search reputation management is anything which comes up when you search for it on a search engine. It is very wise to constantly do vanity searches, which means searching for yourself or your company. This way you can see which sites are ranking high on the search results. These can include social media sites therefore it is important to manage your online reputation as soon as you can. Another great way to better control the content on search engines is to write blog to be rich in keywords and content you are targeting says ValueMags. They have targeted Chicago and other cities that order a lot of magazines through them. If done right, these blogs can be a very powerful tool to gain authority in your industry and a great way to communicate and interact with your target market.
Another powerful tool you should get involved in is to have different landing pages for your products/ services. This way, you can help protect your reputation from negative articles or comments that may come up in search engines.